Android Taking Smartphone Market Share From Everyone but Apple

ComScore released its latest smartphone data today, and as in reports past the trends were largely the same–with Google’s Android platform surging ahead while its rivals either held steady or fell behind.

For the three months ended in September, Reasearch in Motion’s BlackBerry remained the leader in the U.S. with 37.3 percent of the smartphone market. But that share was down 2.6 percent from the previous period. Apple followed RIM with a 24.3 percent share, unchanged from its last ranking. Microsoft’s share fell to 10 percent from 12.8 percent and HP/Palm’s to 4.2 percent from 4.7.

Meanwhile, Android gained 6.5 percentage points to capture 21.4 percent of the market, which means Google’s mobile OS now reaches one in five U.S. smartphone subscribers.

Clearly, Google’s strategy of flooding the market with multiple handsets on multiple carriers at a wide range of price points continues to pay off.