Promoted Tweets Graduate to Google
Quite the week for the paid ads that Twitter calls Promoted Tweets. First they start showing up uninvited in some users’ timelines in a test ahead of a broader rollout. And over the next couple of days, they’ll start to appear along with certain query results in Google’s Realtime Search. This is the first time that ads from an outside network will appear on Google, reports Danny Sullivan of Search Engine Land, and the revenue will be split 50-50.