Kara Swisher

Recent Posts by Kara Swisher

Dear Zuck: The Apple iPad Is Mobile (So Sorry!)

Because while those who live in the echo chamber of Silicon Valley are frequently wrong, but never in doubt, a gigantic amount of time is spent being more technical than realistic.

And by “technical,” I mean annoyingly detailed in making a point as to completely obfuscate the essence of anything.

Let me explain.

In the middle of yet another dullish release of features–this time mobile-related–at an event at Facebook HQ in Palo Alto, Calif., on Wednesday, Mark Zuckerberg, the co-founder and CEO of the social networking giant, finally livened up the proceedings in the Q&A part at the end.

Ben Parr of Mashable asked a question everyone has been speculating about recently–whether and when there would be an iPad app for Facebook coming.

A fumbling “no comment” would have worked fine, but the real Zuckerberg seemed to have decided to channel the clever Aaron Sorkin-ish repartee of the fictional Zuckerberg in the movie “The Social Network.”

“It’s not mobile…it is a computer,” he said flatly.

“I think Apple would disagree with you,” noted Parr.

“Well, sorry,” Zuckerberg spat out, his voice dripping with the kind of sarcasm that only a super-nerdy Silicon Valley engineer can pull off properly.

And, while he quickly backtracked and declared a deep love of Apple products, it was clear Zuckerberg meant what he’d said and said what he’d meant.

That the iPad is just another version of the kind of computer he cut his geek teeth on and it is not at all like the mobile smartphones that are now moving squarely into power pole position in the digital universe.

Except, not so fast.

First, the creators of the iPad over at Apple do consider it mobile, and its own often-disdainful leader Steve Jobs has said so on many occasions.

While that does not make it so, of course, imagine if he got up and said Facebook was not actually a social network as much as, say, a glorified portal with more chitchat. Sort of an AOL-Plus!

You could make that argument, although it would not take into account a lot of key elements Zuckerberg did not take into account in his iPad-is-a-computer zinger.

But that’s not a good enough counter, of course, so let’s focus on real people using the iPad or tablets like it, such as the Amazon Kindle e-reader.

First, the iPad is a computer, because that is technically true, even though that makes a smartphone a computer too. (And, now that I think of it, my car is a computer.)

But actual civilians don’t make these kinds of distinctions and, if one spends any time watching consumers use tablets, mobile is entirely how they think of it.

If you want to get technical, I supposed “portable” is a better way to describe it, but not in the way a laptop is.

And here are the five simple reasons why:

No. 1: A tablet is typically carried around like a book or magazine, which are perhaps the most portable of all media.

While it has a hard shell, an iPad has the elements of those much more so than a computer laptop, which is much harder to manipulate, due to its clamshell design and keyboard.

No. 2: A tablet is largely used via a touchscreen, which allows the device to be intimate in a way a computer never is.

Watch people use a laptop and an iPad in a public setting and you will easily see the relationship is much different.

A laptop is treated more as a work device and an in-a-pinch entertainment player. Like a phone, the tablet is used close in and with no sense of boundaries.

No. 3: A tablet is largely used as a consumption device, with interactive and inputting elements, while a computer is an interactive and inputting device with consumption elements.

No. 4: The tablet, like my phone, is always on, with no boot up. It is persistent, while a computer is more periodic.

And a tablet is smaller and thinner than any computer and will only get thinner over time. Again, this kind of form factor makes it more and more a mobile device.

No. 5: And, even now, as large as the first iteration of the iPad is, it never sits on my desk.

A desktop computer, of course, does. My laptop sits on my desk, plugged into a big screen, and is often unplugged and taken with me when I travel.

But my iPad is never on my desk. Unless it is charging or synching, it is in my bag with my phone and always ready to go.

As in, mobile.


comments so far. Add yours.

  • http://allthingsd.com/boomtown Kara Swisher

    Nope.

  • http://allthingsd.com/boomtown Kara Swisher

    Yes, but an app would be nicer

  • http://allthingsd.com/boomtown Kara Swisher

    Well, we disagree but well said

  • http://allthingsd.com/boomtown Kara Swisher

    Right

  • http://allthingsd.com/boomtown Kara Swisher

    Thanks!

  • http://allthingsd.com/boomtown Kara Swisher

    NOPE!

  • Anonymous

    The problem with FB and mobile safari vs a desktop browser is that FB doesn’t keep track of where you are on the page; if I go to another tab after hitting ‘show more’,and come back, FB reloads and brings me back to the “top” of my newsfeed. An app (working properly) would not do that.

  • http://www.facebook.com/people/Howard-Mazzaferro/1297383749 Howard Mazzaferro

    I think Zuckerberg is out of his mind. I can only assume what he intended by calling the iPad a “computer” is that we should simply use its browser for Facebook. He is ignoring a possible major change for internet use. I for one love the idea how the iPad takes one section of the internet and focuses on it with a single app that brilliantly displays the information with the interaction that only a tablet can provide, like turning pages with our fingers and pop out sections when you tap on them. Instead of that, Zuckerberg wants us to continue to scroll down through long pages of text like we have done for years. How innovative!

  • Zexxes Mercurian

    If the iPad is mobile than so is any notebook computer as well. If your only justification is where you carry around a device and how often, then clearly any device taken out of the house more than twice a week would qualify. Now if you’re using some other qualifier other than the ability to easily move from one location to another with a device and be used for any decent length of time, then your just playing up to a particular devices strengths or vice-versa. So yeah the Apple iPad is a mobile device. So is any notebook computer or GPS or mp3 player or….Phone i.e. iPhone, which by the way is all the iPad is except bigger and doesn’t have any communications electronics other than wi-fi and 3G (although you can use them as such if Apple would allow it, to any reasonable degree). Please people find some decent articles to write about other than this quasi-bigoted gibberish this article displays. By the way, no I didn’t read the article as I’m tired of idiotic wastes of brain cell usage.

  • http://www.facebook.com/people/Howard-Mazzaferro/1297383749 Howard Mazzaferro

    I see, so freedom of speech and opinions are “idiotic wastes of brain cell usage”? It is pretty clear who the bigot is here. And since you are too lame to read the article, let me explain it to you. The whole issue rests on Zuckerberg’s terminology, he said the iPad is not mobile. Now it is true that the word mobile is used as a synonym for a cell phone in some circles, but not everyone knows this, and he did not qualify his statement. But to the contrary he says “it is a computer”, associating the iPad to the standard stationary “computer” that is not mobile in the least. So Zuckerberg had every right to say he did not want to discuss the iPad at a mobile PHONE event, but he did not clarify the ambiguity he cause by merely saying it was “not mobile”, which in many people’s minds means anything that can be moved from one location to another easily. Because the iPad and many other devices are in fact mobile, but are not phones, he should have been more specific.

  • Anonymous

    I’m in two minds about this. On the one hand facebook doesn’t really need an app considering the size of the screen. On the other hand, facebook in mobile Safari just sucks – you can’t use the chat function, heck you can’t even scroll through a pop-up window (say a friends list of someone). But these are iPad limitations – not Zuck’s fault. The ideal scenario for me would be to be able to access the full functionality of Facebook on mobile Safari, but this rests with Apple.

  • Zexxes Mercurian

    Hey I didn’t say she couldn’t or anybody else can’t or shouldn’t write about mundane subject matter. But there becomes a point where mundane becomes as brainless as say… reality T.V. But it is just my opinion. No one of course has to agree with me.

    Now as to Mobility. The Mobile Phone wasn’t the first Mobile device to be used in mass. It was the Sony Walk Man. It did some thing portably that had never been done before… Take your music with you…anywhere! And the Lord said it was good! Then there were Beepers (remember those?[...showing my age]) then came the Mobile Phone. But the mobile phone was the first portable device to be termed Mobile. But break the name down and Mobile means to have the ability to move at will. And all a Mobile phone is, is a phone that you can take with you anywhere and use it at will. Now Zuckerberg if I’m understanding you correctly is drawing a line in the sand using the term Computer as the terminator. Well hell your average smartphone is as powerful if not more powerful than your average consumer computer from 4-5 years ago. And people that really is a short, short time ago. People are still using those 5 year old computers as we speak. I think we tend to forget that, as well as how fast things are advancing relative to the needs of the consumer. This question of, is the iPad a mobile device, is moot. Soon all consumer computing devices will be mobile. Very soon. Sooner than people want to believe. There access will be mobile and there resources will be mobile. It’s gonna be awesome. The dreams of Heinlein, Asimov, Roddenberry and so many more are daily coming in to being. Besides the Notebook computer could have easily been coined a Mobile Computer if it did not have such a striking resemblance to… a notebook folder.

  • Anonymous

    This to me is another example of utter pointlessness, why in f**ks name do you care whether it is mobile or not, what difference does it make? Also, though it is only human to biased against people you don’t like, i.e. Zuckerberg, as a journalist it is not such a great trait to have. (sorry about the f**k, I just felt the whole thing was so amazing as to merit its use).

  • http://twitter.com/jedralin Josel Salalima

    The media is jumping all over this when it was taken out of context.

    http://www.slashgear.com/what-.....-04112372/

  • http://twitter.com/jedralin Josel Salalima

    Apple has a lockdown on even advertising in your apps. Section 3.3.9 of Apple’s Developer Agreement. “The use of third-party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited,”.

    Analytics has always been important when selling ads (you want to target the right audiences at the right time), and Apple bars any third party from using them — unless you use Apple’s iAds.

  • http://www.facebook.com/profile.php?id=1189956423 Andrew ‘Burbanker’ Derhammer

    I agree that the iPad is mobile, but why should facebook develop an application for it? Apple should make it compatible with facebook so that customers want to buy the iPad. If facebook doesn’t think it’s profitable to make an application for the iPad then that’s Apple’s problem.

  • http://www.facebook.com/people/Cory-Orcutt/100000938740459 Cory Orcutt

    But by your definition of mobile there are numerous devices that should receive dedicated apps. That is very cost prohibitive. You do also realize for the most part software manufacturers make their own dedicated app for their device like RIM has done for it’s blackberry products and Google did with android. It’s very lazy on the part of the Apple devs to bitch to Zuckerburg to make apps for all their products rather than getting up and actually making a USEFUL piece of software. Some of you apple fans are just so massively arrogant and stupid. “Oh every company should make complete app suites for my device and if they don’t I’m going to besmirch their character in a full article.” Do you think Juckerbergs going to wanna make an app for you guys after reading this shit? And your apple products aren’t “unique”. Apple products are the same as their competitors with the only contrast being their lowered functionally and higher cost. Point in case; Ipad!

  • Zexxes Mercurian

    hey why did they take those other comments down, they weren’t malicious and no foul language was used. Huh! Did i offend. i mean surely the author of this article can stand a little criticism! The point of a magazine such as this is critic. So they censor those criticizing them? Huh! maybe I need to wander to another magazine….

  • http://www.facebook.com/profile.php?id=1127976076 Russ Neal

    Dear Kara, Let’s not all be too tough on Mr. M. Zucker, I’m sure he is simply the victim of a yet to be found gene that predisposes one, to being pedantic.

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He’s an a–hole. That guy has $2 billion that he made from figuring out ways to steal royalties from artists, and that’s the bottom line. You can’t really trust anybody like that.

— Black Keys drummer Patrick Carney on why he’s not a fan of Sean Parker