Peter Kafka

Recent Posts by Peter Kafka

Is Amazon Taking Out Diapers.com?

That’s what Fortune.com’s Dan Primack reports: He says Jeff Bezos will end a price war between the two companies by snapping up Diapers.com’s parent company Quidsi for $540 million. The New Jeresey-based company, whose investors include Accel and Bessemer, was reportedly valued at more than $300 million in its last funding round.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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