Another Personal-Finance Site Runs Out Of Money
Rudder Inc. launched two years ago among a crop of promising personal-finance start-ups including Mint Software Inc. and Wesabe Inc. While Mint went on to a successful exit, selling to Intuit Inc. for about $170 million, Rudder has joined Wesabe as a Web 2.0 flameout.
Rudder announced on its website that the business has “become unsustainable” and has been shut down.
The company, backed by $2 million from Meakem Becker Venture Capital, analyzed purchases to predict how much a person will have at the end of the month after paying bills. Rudder then displayed how much money they should have at the end of a month so users knew when to cut back on spending.