Drinking Site Groggle Drops Name After Fight With Google

It sounds like a great name for a site that helps people find the best prices on alcohol in their area–Groggle. But you know who didn’t think it was such a great name? Google.

The search giant objected over the similarity of the Groggle name to Google’s own when the founders of the Australian drinking site applied for a trademark application as they prepared to launch their service in April, the Sydney Morning Herald reported. After a six-month legal battle, Groggle’s co-founders said that they had settled with Google last month, and they changed the name of their site to Drinkle.

The Groggle–or Drinkle–team announced on Facebook and Twitter that they were “forging ahead” after the trademark fight delayed their launch. They added that they were going to “celebrate by drinking Australia’s most [expensive] bottle of beer”–Crown Ambassador 2010 Reserve, which is made by Australia’s Foster’s and has a list price of $90. (The lager got a good review on Twitter from one of the site’s co-founders, who said it had “deep golden colour and rich complex flavours.”)

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