Music Video For Database Start-Up? That's How CouchOne Rolls

How does a small Bay Area start-up whose business revolves around arcane coding compete for developers with the likes of Facebook and Google?

By making a rap video, of course.

CouchOne Inc., an Oakland, Calif-based company that makes a database built on open source software called CouchDB, produced the video partially on a whim and partially to bring attention to the start-up, which raised a $2 million Series A round last year from Redpoint Ventures and is in the process of raising a Series B.

The video, “I Use CouchDB,” stars CouchOne co-founder Chris Anderson and the company’s office manager, Claire McCabe, as a cool-looking pair whose stresses melt away when they replace their clunky SQL database with CouchDB. The video intersperses shots of the company’s product in use with scenes of Chris and Claire rolling through the streets of Oakland, Claire at one point riding on a car hood.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »