Kara Swisher

Recent Posts by Kara Swisher

Ross Levinsohn Says Hello on His First Day at School of Hard Knocks, Oops, Yahoo

Ross Levinsohn officially starts at Yahoo today, although he has already been busy machinating and taking meetings since he was appointed North American head recently.

The former News Corp. exec replaces Hilary Schneider, and enters a tumultuous job running Yahoo’s key media and advertising sales businesses.

BoomTown has yet another primer for him today, but first let’s hear from Ross in his first blog post for the Silicon Valley Internet giant, titled “Once in a lifetime opportunity”:

Today marks my first official day at Yahoo! and I am thrilled to be joining one of the world’s preeminent technology companies that operates the largest digital media, content, and communications business in the world. I am extremely passionate about digital media and as a longtime user and fan of Yahoo! I couldn’t be more excited to be part of this incredible company and amongst some of the best and brightest in the industry.

I truly believe that Yahoo! is one of the most compelling and dominant companies in the world. Having run digital companies big and small over the past 15 years, the task of building audience, engagement and revenue is no small feat. I feel fortunate to now be part of a company that not only has one or two category leaders, but operates the number one or two site in more than a dozen verticals. This is a feat unmatched in the industry, and provides unparalleled upside opportunities for all of us.

As I begin my own Yahoo! journey, I think it’s important to commit to each of you that one of my main goals is for the Americas team to be open and utterly approachable: I want to talk with you and understand your views of Yahoo! in order to make sure the Americas organization continues to win. I welcome all new ideas and I will act quickly to implement the right ideas for our business. Collectively we will continue to foster success for the company, each other, our partners and our customers with one goal–to deliver the absolute best consumer experience for Yahoo! users.

I’ve been fortunate to have had the opportunity to be at the forefront of the digital media revolution. These types of opportunities rarely happen in one’s career. As I start at Yahoo! today, I feel like a new chapter has begun. Having the opportunity to work here and help shape the next phase of Yahoo! is easily the greatest opportunity of all in my career.

I came to Yahoo! to win and I’m ready to get started.

Ross Levinsohn, EVP, Americas Region


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle