From Neopets to Teachers' Pets

Doug Dohring made a bundle selling a Website called Neopets that let young kids earn make-believe money by playing online games. Now he plans to reward them for studying math and reading.

Dohring’s new venture, Age of Learning Inc., plans to launch a Web site called ABCmouse.com Early Learning Academy designed to teach basic reading, math, science and other subjects to children between the ages of two and six. In some ways, the site is a big departure from Neopets, which Dohring sold to Viacom Inc. in 2005 for $160 million.

For starters, he says there won’t be any advertisements on ABCmouse.com, which will instead charge parents $7.95 a month or $79.95 for a year (the site will be free to public schools in the U.S. and Canada that apply, he says). Some parents and children’s advocacy groups have criticized Neopets in the past for immersing them in ads for McDonald’s Happy Meals, cereals and other things.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »