Kara Swisher

Recent Posts by Kara Swisher

Here's a Promoted Tweet Survey From TWTRCON

Later this morning, BoomTown will be at the TWTRCON SF 10 conference to interview Adam Bain, Twitter’s spanking new president of global revenue, in a session titled “Show Me the Money.”

I will surely make him show it!

The former head of News Corp.’s Fox Audience Network advertising platform, Bain is about as amiable a guy as there could be.

So, it will be interesting to see if he is feeling the pressure after only 45 days on the job of being the main person charged with figuring out and putting into action a lucrative business model for the San Francisco-based microblogging start-up.

No pressure, Adam! (But be forewarned: Don’t be fooled by Twitter CEO Dick Costolo’s friendly smile.)

Until then, I embedded a poll below that TWTRCON is releasing today on Twitter Promoted Products.

Among the key findings:

• Most Twitter business users have noticed Promoted Tweets, Promoted Trends and Promoted Accounts.

• As users, most have had a neutral reaction toward these products; the reaction is least favorable toward Promoted Accounts. Promoted Trends have had the highest response rate, with 37% saying they’ve clicked on a Promoted Trend to learn more.

• Half of corporate Twitter users are somewhat or very interested in Promoted Products as a marketing vehicle. Ten percent of respondents are at companies that are already experimenting with these products.

• About half of business users want to see more metrics to understand the potential ROI of Promoted Tweets, Trends or Accounts. One in five describe Promoted Products as a “very powerful tool” or the “future of advertising.”

• Thirteen percent believe that “users will push back.” Others would like to see Promoted Products better integrated into the Twitter user experience.

Here’s the full poll:


TWTRCON oneforty Promoted Products Survey 2010 1118


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald