Peter Kafka

Recent Posts by Peter Kafka

Google Pushing Chrome So Hard It's Buying…Print Ads?

Google has so much money and is so intent on pushing its Chrome browser that it’s willing to put marketing dollars into the weirdest places.

Like a print newspaper.

Search Engine Land’s Danny Sullivan was flipping through the Sunday edition of the Los Angeles Times yesterday and stumbled into this Chrome ad (click image to enlarge). It’s a reference to Google’s head-scratching “Things I Learned About Browsers” e-book.

This is the part of the post where I’m supposed to point out how ridiculous it is for a Web company to advertise anything at all in offline media. And how especially ridiculous it is for someone to advertise a browser in a newspaper.

But then again: It worked!

(Almost as surprising: Search guru Danny Sullivan routinely reads the print version of the LA Times!)

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald