A CMO for Nokia

Another executive appointment at Nokia and further indication of the direction in which newly installed CEO Stephen Elop hopes to take the company. This morning Nokia tapped Jerri DeVard as its chief marketing officer, its first ever.

Currently principal of DeVard Marketing Group, DeVard previously served as SVP of marketing and brand management at Verizon and as CMO of Citigroup’s e-consumer business. When she begins her new gig at Nokia she’ll oversee the company’s newly created Marketing and Communications division, where her experience at Verizon should come in handy. “Her experience and proven track record from a wide range of consumer businesses will be a great boost to increasing consumer focus and will bring fresh thinking as we strive for a clearer value proposition for our consumers and continue to build the Nokia brand,” Elop said in a statement.