Kara Swisher

Recent Posts by Kara Swisher

Bleacher Report's Brian Grey Talks About New Content Biz, as Patrick Keane Joins Board

Earlier this week, BoomTown went downtown to the San Francisco HQ of Bleacher Report, one of the many interesting efforts trying to change the way content is made and distributed.

Bleacher Report, no surprise, is focused on sports, and competes with sites such as Yardbarker and SB Nation.

All take different approaches, with Bleacher Report delivering a grassroots platform for both professional and hobbyist writers who want give their take on any topic about college and professional sports, from the latest draft to explaining what’s the deal with “Fear the Beard.”

Bleacher Report vets these writers and does not pay most of them. There are 3,000 contributors, with 750 designated as featured, delivering 500 pieces of content a day.

Bleacher Report also has one million newsletter subscribers across 150 teams.

The writers are presumably attracted to the larger audience–8.8 million unique monthly visitors–they can reach via the site, as well as via newspaper syndication deals.

Think Huffington Post–Bleacher Report’s main business model is advertising too–and you have the right idea.

So far, Bleacher Report has raised $8 million from venture firms, such as Hillsven Capital, and angel investors like Gordon Crawford and Jakob Lodwick, founder of College Humor and Vimeo.

And it recently went out and drafted a pro for a CEO–former Yahoo and News Corp. exec Brian Grey, who focused on online sports content at both those companies.

In addition, it also just added Patrick Keane–former Googler and also former CEO of Associated Content, the social content site recently bought by Yahoo–to its board.

Here’s a video interview I did with Grey–who, full disclosure, was my elder son’s Little League coach for one season (so he does know about baseball, for sure!)–about how the media is morphing, as amateur and professional content is mixed and distributed in new ways:

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik