Joshua Schachter Goes From Delicious to Tasty

Joshua Schachter, who built social bookmarking site Delicious and sold it to Yahoo, has raised money for his next venture, which he’s calling…Tasty Labs. Get it?

Other than telling the world that Tasty Labs will put “the useful back into social software,” Schachter and his co-founders are being coy about what Tasty is up to. But they did announce today that they’ve taken an investment from Union Square Ventures, which backed Schachter’s first venture.

Schachter is a big deal in tech circles. That’s because Delicious was one of the first Web 2.0 start-ups to figure out the importance of social connections–it made it easy for you to tell other people what you were reading on the Web.

And it’s also because his company offers a cautionary tale about the perils of selling out too early, to the wrong place: After buying the company in late 2005, Yahoo essentially let it languish, and Schachter was vocal about his frustrations there.

Shachter left Yahoo in 2008, stopped by Google in 2009 and took off again this summer.

[Image credit: James Duncan Davidson]