Hiding Online Footprints

The makers of the popular Firefox Web browser are exploring ways to create a do-not-track mechanism that could offer Internet users a way to avoid being monitored online.

The effort comes just months after Firefox’s creator, Mozilla Corp., killed a powerful and new tool to limit tracking under pressure from an ad-industry executive, The Wall Street Journal has learned. Mozilla says it didn’t scrap the tool because of pressure, but rather out of concern it would force advertisers to use even sneakier techniques and could slow down the performance of some websites.

Meanwhile, online advertising company Lotame Solutions Inc. is also supporting efforts for an industry-created do-not-track mechanism. Lotame’s powerful tracking technologies were featured in a front-page article in the Journal earlier this year.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »