Richard Branson's iPad App: $2.99, Instructions Included. You'll Need Them.
Richard Branson will hold a press conference in New York this morning to show off “Project,” his new iPad magazine app. But since it’s already live in Apple’s iTunes store, there’s really no need to wait. Pay $3, and you can see for yourself.
Should you? Depends: If you’re into iPad magazine apps, you’ll want to, because it’s a pretty good iPad magazine app, with some interesting deployment of art, video and live Web links. On the other hand, it’s pretty similar to most of the other iPad magazine apps you’ve seen so far.
Except more confusing–the navigation on all of these things changes from app to app, but this one seems even more random. Hence this one-page instruction manual (note to the guy who was confused – yes, this is an actual screenshot):
That said, if you do monkey around with this thing, you’ll find some cool stuff. My favorite so far is an ohmygodlookitathat photo of some nutjob kayaking off a waterfall. This image:
Expands into this image:
And then a link gets you to this astonishing Vimeo clip: