And by “Variety of Ways to Leverage the iPad,” We Do Not Mean Angry Birds and Infinity Blade
Another small victory in enterprise for Apple.
As part of a six-month pilot program, J.P. Morgan is outfitting its staff with iPads. Every associate in the company’s global investment banking division will have one to use until the program ends on May 1, according to internal messages obtained by Bloomberg.
“We believe there are real benefits in our working environment that can be realized using this device–as well as the personal productivity and enjoyment that come as part of the package,” one email reads. “There are a variety of ways to leverage the iPad. Some work off-the-shelf whilst others rely on JPMorgan software/security tools.”
And what will happen once the trial ends? That’s not yet clear. J.P. Morgan describes it as a “one-time initiative,” but notes as well that it may repeat or expand it if it proves successful.
So, as I said, a small win for Apple, remarkable only because the bank chose the iPad and not RIM’s forthcoming and purportedly more enterprise-friendly PlayBook tablet.