Peter Kafka

Recent Posts by Peter Kafka

Make the Rent Check Out to "Google"

See? Google isn’t a one-trick pony, after all: The search giant is going to become a landlord, too.

Google is reportedly spending $1.9 billion to buy the New York City office building where it rents 500,000 square feet. And since the enormous property covers nearly three million square feet, that means Google is going to be cashing rent checks from all sorts of interesting tenants.

Barnes & Noble.com rents a big chunk of the building, which occupies an entire city block in Manhattan’s Chelsea district. So does Interpublic Group’s. Deutsch ad agency. And Sprint. And Nike.

And if Google ever wants to get a deal done with Spotify, the European music service that hasn’t made it to the U.S. yet, it won’t have to look hard to find the company: Spotify has a small outpost in the building, too.

Meanwhile, if you want to see Spotify founder Daniel Ek yourself, check out our D: Dive into Mobile conference next Tuesday, where I’ll be interviewing him onstage.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work