Google's Wojcicki Discusses How Mobile Solves Local, Skirts Questions About Groupon (Video)

Google’s Susan Wojcicki was the 18th employee at Google, and now oversees all existing and upcoming advertising opportunities for the company.

At D: Dive Into Mobile, she discusses what gets her excited about products in the pipeline. We’ve heard one example for years–where a consumer is offered a discounted latte while walking past a Starbucks. “The good thing is they are going to become real. This is the year where it will become possible,” she said.

Watch below as Wojcicki dodges questions about Google’s now-failed bid for Groupon, privacy concerns and more.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus