Google's Wojcicki Discusses How Mobile Solves Local, Skirts Questions About Groupon (Video)

Google’s Susan Wojcicki was the 18th employee at Google, and now oversees all existing and upcoming advertising opportunities for the company.

At D: Dive Into Mobile, she discusses what gets her excited about products in the pipeline. We’ve heard one example for years–where a consumer is offered a discounted latte while walking past a Starbucks. “The good thing is they are going to become real. This is the year where it will become possible,” she said.

Watch below as Wojcicki dodges questions about Google’s now-failed bid for Groupon, privacy concerns and more.


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We believe that America is at a major digital turning point. Simply, we find tremendous benefits in online technology, but we also pay a personal price for those benefits. The question is: how high a price are we willing to pay?

— Jeffrey I. Cole, director of the Center for the Digital Future, after a 10-year study by the Center incorporating more than 100 major issues involved in the impact of online technology in the United States