Google's Wojcicki Discusses How Mobile Solves Local, Skirts Questions About Groupon (Video)

Google’s Susan Wojcicki was the 18th employee at Google, and now oversees all existing and upcoming advertising opportunities for the company.

At D: Dive Into Mobile, she discusses what gets her excited about products in the pipeline. We’ve heard one example for years–where a consumer is offered a discounted latte while walking past a Starbucks. “The good thing is they are going to become real. This is the year where it will become possible,” she said.

Watch below as Wojcicki dodges questions about Google’s now-failed bid for Groupon, privacy concerns and more.


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We need to ask how do we regulate the Internet? You can’t have a market without property rights. The idea that you’ll have no enforcement should be greeted with laughter. I’m not seeing any alternative come out.

— Robert Levine, author of “Free Ride: How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can Fight Back,” in conversation with Katy Bachman of Adweek