Salesforce Turns Microsoft Stunt to Own Advantage

Tech companies often aim guerilla marketing at their rivals’ events.’s big confab this week proved no exception, but the company managed to twist at least one attack back on the attacker.

Outside the Moscone Center in San Francisco, people with blue suits and blue umbrellas rode around on Segways carrying an advertisement from Microsoft, which markets what the industry calls cloud-based software in competition with Salesforce’s. The ad showed a gray-haired man–symbolizing a corporate technology buyer, presumably–said to have favored a Microsoft offering because it works the way he does.

“I didn’t get forced,” the ad’s headline read, in a play on Salesforce’s name.

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