Twitter Is So Mainstream Now: Eight Percent of Online Americans Use It
Young, urban, minority, women, well-educated. What do these demographic factors spell out? The categories of American Internet users who are most likely to use Twitter. That’s according to new survey data released by the Pew Research Center’s Internet & American Life Project.
Overall, eight percent of U.S. online adults use Twitter, or six percent of the total American adult population.
The single category where Twitter has taken most hold is Hispanic Internet users, with 18 percent of them telling Pew they use Twitter. That’s compared to just five percent of white adults. Fourteen percent of 18- to 29-year-olds use Twitter, and 11 percent of urban Internet users.
Ten percent of female Internet users say they are on Twitter, while only seven percent of male users are.
Pew interviewed more than 20,000 people for the survey, which was the first Twitter-specific research it has done.
The latest official number from Twitter is 175 million global registered users.