OWN It Online? How Digital Will Oprah’s Latest Attack on the Media Landscape Be?
The marketing of the Oprah Winfrey Network, set to debut January 1, 2011, is definitely ratcheting up.
OWN is being backed by Discovery Communications.
But what will be interesting to see is how much of a digital element there is on OWN, which is obviously heavy on the television shows for the new cable network.
Robert Tercek, who headed digital media for Winfrey-related online properties, left the company earlier this year. Under Tercek, there were several big live events for Oprah.com, as well as one of the biggest book downloads.
But, so far–besides the requisite Facebook and Twitter links–the digital parts on OWN seems to be limited to a lot of promotions for its content, asking the audience for its input about those various shows, casting calls and “Your OWN Channel.”
That would be “a destination to tell your stories and express your passion through video.” Apparently, according to one of the OWN videos, about 10,000 videos have been uploaded using its tools.
One video was titled, “Auntie Bernie’s Cinnamon Stick Fried Chicken,” while another posited, “There Is An Answer To Every Question, You Just Have To Find It.”
Indeed, although BoomTown thinks all answers are in cinnamon stick fried chicken.
Here is a sizzle reel for OWN, as well as another promotion for the cable channel.
Multicolored balloons and a whole lot of hope seem to be the big themes.
As well as a whole lot of Oprah, natch.