New Verizon Wireless CEO Dashes Into 4G Service

Verizon Wireless’s new chief executive, Daniel Mead, is pulling right into the fast lane.

Two months after he took the job Oct. 1, Verizon plunked down its biggest bet in years by launching an expensive new fourth-generation wireless broadband network. It promises super-fast Web surfing that will make it easier, for example, to watch video on smartphones and tablets.

Mr. Mead will have to cut through the noise from competitors claiming similar capabilities and persuade customers Verizon’s is better. He will also have to keep Verizon’s lead as the industry shifts to relying more on data services.

Then there are the reports that the country’s largest wireless carrier, which has built a deep and lucrative relationship with Google Inc., might soon get to carry Apple Inc.’s iPhone. (A spokesman declined to comment.)

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