BuyWithMe CEO Cheryl Rosner Checks Out

Cheryl Rosner, the CEO of daily deals site BuyWithMe, has stepped down from the company.

The company confirms to eMoney that BuyWithMe and Rosner “have mutually decided to part ways,” and that David Wolfe, BuyWithMe’s current chief product officer has been appointed interim president. Rosner will remain on BuyWithMe’s advisory board. In a statement, the company said she “looks forward to spending more time with her family in addition to her professional commitments.”

Rosner joined New York City-based BuyWithMe in April 2010 after serving as president and chief executive officer of TicketsNow. Prior to TicketsNow, Rosner was the president of Expedia Corporate Travel. When her appointment was announced, the company had just completed a $5.5 million round of funding from Matrix Partners, and had aggressive plans to accelerate the company’s growth.

Rosner’s departure was first reported by

BuyWithMe is one of many start-ups vying for third or fourth place in the collective-buying space, behind behemoths like Groupon and LivingSocial.

With the competition heating up in recent weeks, following Google’s failed attempt to buy Groupon for $6 billion, and Amazon’s $175 million investment in LivingSocial, it’s not surprising there’s a shake-up among the smaller players.

As of October, BuyWithMe published daily deals in 10 markets and had plans to expand to 15 by the end of the year. The company is often considered to be about the same size as Seattle-based Tippr, which is in 13 markets.

Wolfe joined BuyWithMe in April and previously served as COO of Interactive One and CTO of Napster.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus