Clicker Links Up Facebook for Video Recommendations
The online television guide Clicker today launched its own social recommendation system called Clicker Predict, which utilizes “more than 50 explicit and implicit behaviors of individuals, their friends, and even kindred spirits in determining what someone will like to watch.”
With the launch of Clicker Predict, Clicker became the latest site to join Facebook’s Instant Personalization program, which customizes an outside site based on information a user and the users’ Facebook friends have submitted to Facebook or the site itself. This can happen the very first time a user visits a site–so if you’re new to Clicker, but are currently logged in through your browser to Facebook, Clicker can instantly make recommendations about what you should watch.
The experience of visiting a new site that already knows who you are can be a bit unnerving, which is why Facebook is rolling out Instant Personalization slowly and carefully. It’s one of the company’s more aggressive products on the privacy front. Other partners include Rotten Tomatoes, Yelp and Pandora.
San Francisco-based Clicker indexes more than one million shows and movies available on the Web.
Please see the disclosure about Facebook in my ethics statement.