Will Car-Sharing Among Strangers Catch On?

Would you lend your car to a stranger?

A new start-up, RelayRides Inc., hopes to encourage people to rent their wheels to others, the same way sites like Airbnb Inc. have popularized the notion of people renting out their homes.

RelayRides, backed by August Capital and Google Ventures, has built out the technology, infrastructure and perhaps most importantly, insurance, to support people borrowing and lending cars to one another.

The service enables car owners to set the price and the day and time of the week of availability. The borrowers, meanwhile, can search for nearby cars and borrow from their neighbors at rates that start at $6 an hour.

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