Mad Dash: Amazon Extends Holiday Shipping, Falls Short of Wal-Mart

Amazon.com added a two-day extension to its free holiday shipping window today. For all of you procrastinators, you have until 11:59 pm PST on Dec. 19 to receive free shipping and guaranteed delivery by Dec. 24. That still doesn’t top Wal-Mart’s offer. It’s offering free shipping until 11:30 pm PST on Dec. 20, or nearly 24 hours longer. Wal-Mart estimates it will save customers $25 million in shipping fees this season.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web