Myte, Gyst and Veer: Who’s Doing Palm’s Branding, Chaucer?
Companies often file trademarks on brands that they never end up using, so this trio of USPTO filings, made by Hewlett-Packard on December 10 isn’t exactly remarkable. But it is interesting in that the marks for which the company has applied–“Gyst,” “Myte” and “Veer“–sound suspiciously like the names of Palm products.
Certainly it doesn’t take a big leap to imagine Myte as a name for the the next iteration of the Palm Pixi, which is rumored to be smaller than its predecessor–perhaps even “the smallest smartphone ever.”
And Veer and Gyst? Who knows. Maybe HP’s branding team has been reading a bit too much Chaucer lately.