Peter Kafka

Recent Posts by Peter Kafka

Bill Gates Says You Should Watch This Four-Minute Video

It’s the weekend. You can take his advice and spare the time, right? (Truth in advertising: He’s wearing his philanthropist/world-problem-solver hat, not his Microsoft co-founder hat, on this one).


Latest Video

View all videos »

Search »

The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web