Kara Swisher

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Real Estate Site Trulia Acquires Movity

San Francisco real estate site Trulia said it has acquired Movity, a buzzy stealth start-up that searches and aggregates geodata for home buyers and renters, such as noise, crime and pricing, from a variety of sources. Trulia declined to provide financial details of the transaction, but said the move was to provide better information for its users.

Movity was founded this year, with $1.3 million in funding.

Here is the full press release, along with some real estate news about Trulia’s new HQ:


Trulia Moves into New 30,000 sq foot Downtown San Francisco Location as the Company Continues to Grow at a Rapid Pace

SAN FRANCISCO, December 21, 2010–Trulia.com (www.trulia.com), a top site for homebuyers, sellers and renters, acquired Movity (www.movity.com ), a stealth start-up focused on surfacing geodata to help new movers make better decisions and creator of social check-in tracker www.weeplaces.com. Movity was part of the Winter 2010 YCombinator class and the team includes Eric Wu, co-founder of RentWiki.com, Sha Hwang, design technologist from Stamen Design, Vaughn Koch, program manager from Bing, and Zain Memon, a contributor to the open-source framework Django.

“The consumer real estate experience will continue to change dramatically and we believe adding this team of talented individuals will accelerate our innovation and growth,” said Pete Flint, CEO and co-founder of Trulia. “Movity brings strong engineering skills, visualizations specialists and a passion for real estate. We looked at their vision and our vision and we knew we had a perfect match.”

“We are excited to join a leader and innovator in the real estate market and contribute to a world class engineering organization,” said Eric Wu, co-founder of Movity. “I’ve been impressed what Trulia has accomplished in the past few years, and together, we want to change the way people discover local information and find a place to live.”

New Office Space

In 2010, Trulia doubled the size of its workforce and today moved in to a new 30,000 sq foot office in the heart of SOMA in downtown San Francisco. Trulia occupies multiple floors and built the space to include user experience testing rooms, 27 conference rooms and a handful of cool design elements including bike racks, a library and open collaboration spaces to foster an environment of innovation and collaboration.

“About 18 months ago we asked our employees what they wanted in a new office and it was pretty clear they wanted to be closer to public transportation, they wanted a bright open office and they wanted to be in the center of the activity downtown,” said Sami Inkinen, COO and co-founder of Trulia. “We took their feedback and we found an office that meets all our needs and allows for future growth opportunities. Moving into the new office today you could feel the sense of pride in our employees and this begins another new and exciting chapter in Trulia’s history.”

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus