WSJ
- WSJ
MarketWatch
- MarketWatch
Barron's
- Barron's
SmartMoney
- SmartMoney
AllThingsDigital
FINS
- FINS
Factiva
- Factiva
More
- BigCharts
- Virtual Stock Exchange
- Financial News
- WSJ Asia
- WSJ Europe
  - WSJ Deutschland
- WSJ Americas
  - en Español
  - em Português
- WSJ Classifieds
- WSJ Radio
- WSJ Wine

Web Ad Dollars Finally Overtake Newspapers

December 20, 2010 at 6:16 am PT

It had to happen eventually. And it may finally happen this year: Online ad spending is about to overtake total ad spending for newspapers.

So says eMarketer, which predicts that Web ad dollars will hit $25.8 billion in the U.S. in 2010, while newspaper ad dollars, for both print and online, will get to $25.7 billion.

As always, it’s worth noting that because eMarketer’s online numbers include search, these charts are really about Google more than anything else*. In fact, at $28.8 billion, Google’s projected worldwide revenue for 2010 will eclipse the U.S. newspaper business all by itself.

*To be specific: Google’s projected net U.S. revenue makes up 40 percent of eMarketer’s forecast, says senior analyst David Hallerman.

Tagged with: 2010, ad, advertising, David Hallerman, digital, eMarketer, forecast, Google, Internet, MediaMemo, newspapers, online, Peter Kafka, print, revenue, search, Web

comments so far. Add yours.

http://mywebexperience.com/ Ali

Wow! That’s amazing stats. !!
Anonymous

Interesting. I’ve been wondering for some time what the future of ‘traditional’ journalism is. Will its nature change as traditional paper journals and mags move more and more online? Has anyone predicted the end of paper journals (as they predicted paperless offices and the end of books)?
http://www.webhostinglogic.com/ Ben Webb

Now it happened and it is high time that newspaper publishing companies should reinvent itself in terms of how to reverse it or go along with the digital age. They may want to bundle their print ads with their online ads.
http://inordinatemind.com Anthony Topper

I worked at a newspaper for 7 years in the online department. I have been out for about 3 years now. I wonder how much they’ve changed in the last 3 years.

I remember the money wasn’t there for technology people. All the money went to the bureaucrats and maybe a couple tech people out in corporate land.

And the suits kept signing the softwares deals without much input from other stakeholders, aka people that actually knew about software.

The problem is newspapers are overwhelmed with bureaucrat culture instead of a creative and engineering culture. They may play being creative but the money and nice salaries go to the bureaucrats.

Can you tell I’m still a little bitter? LOL