Web Ad Dollars Finally Overtake Newspapers
It had to happen eventually. And it may finally happen this year: Online ad spending is about to overtake total ad spending for newspapers.
So says eMarketer, which predicts that Web ad dollars will hit $25.8 billion in the U.S. in 2010, while newspaper ad dollars, for both print and online, will get to $25.7 billion.
As always, it’s worth noting that because eMarketer’s online numbers include search, these charts are really about Google more than anything else*. In fact, at $28.8 billion, Google’s projected worldwide revenue for 2010 will eclipse the U.S. newspaper business all by itself.
*To be specific: Google’s projected net U.S. revenue makes up 40 percent of eMarketer’s forecast, says senior analyst David Hallerman.