Peter Kafka

Recent Posts by Peter Kafka

Web Ad Dollars Finally Overtake Newspapers

It had to happen eventually. And it may finally happen this year: Online ad spending is about to overtake total ad spending for newspapers.

So says eMarketer, which predicts that Web ad dollars will hit $25.8 billion in the U.S. in 2010, while newspaper ad dollars, for both print and online, will get to $25.7 billion.

As always, it’s worth noting that because eMarketer’s online numbers include search, these charts are really about Google more than anything else*. In fact, at $28.8 billion, Google’s projected worldwide revenue for 2010 will eclipse the U.S. newspaper business all by itself.

*To be specific: Google’s projected net U.S. revenue makes up 40 percent of eMarketer’s forecast, says senior analyst David Hallerman.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google