Peter Kafka

Recent Posts by Peter Kafka

Web Ad Dollars Finally Overtake Newspapers

It had to happen eventually. And it may finally happen this year: Online ad spending is about to overtake total ad spending for newspapers.

So says eMarketer, which predicts that Web ad dollars will hit $25.8 billion in the U.S. in 2010, while newspaper ad dollars, for both print and online, will get to $25.7 billion.

As always, it’s worth noting that because eMarketer’s online numbers include search, these charts are really about Google more than anything else*. In fact, at $28.8 billion, Google’s projected worldwide revenue for 2010 will eclipse the U.S. newspaper business all by itself.

*To be specific: Google’s projected net U.S. revenue makes up 40 percent of eMarketer’s forecast, says senior analyst David Hallerman.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik