Black Ops Blasts Through the Billion Dollar Mark
“Call of Duty: Black Ops” continued its streak of breaking sales records by passing $1 billion in global sales since the product was released Nov. 9, its publisher, Activision Blizzard, said.
The milestone means “Call of Duty: Black Ops” crossed the $1 billion threshold nearly a month earlier than the last version of the game, “Call of Duty: Modern Warfare 2, “which came out in early November 2009. In a news release, Activision CEO Bobby Kotick said only “Call of Duty” and the movie “Avatar” have passed $1 billion in revenue so quickly.
In an interview, Kotick attributed the improved performance of “Black Ops” to the quality of the game, including the manner in which it allows even novice gamers to easily start playing the combat game.