Kara Swisher

Recent Posts by Kara Swisher

D: Dive Into Mobile: The Full Interview Video of Google Ad Head Susan Wojcicki

As promised, All Things Digital will be publishing the full videos of the interviews we did two weeks ago at our D: Dive Into Mobile conference in San Francisco.

The first extension of the event, it produced some very newsy sessions. We’ll be posting them all.

Today, it’s Google advertising bigwig Susan Wojcicki (pictured here), who talked with MediaMemo’s Peter Kafka about the search giant’s mobile ad strategy.

Google has plunged deeply into the nascent market, with its $750 million acquisition of AdMob last year, facing tough competition from Apple.

Will Google dominate mobile advertising in the same way that it’s ruled the online search ad business?

Wojcicki, who was key to that first huge success, is in charge of making sure lightning strikes twice for the Silicon Valley search giant.

Here’s the video of the interview:

Next up: Microsoft’s Joe Belfiore, who is the man in charge of its Windows Phone 7 efforts.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik