Lenovo Hones Sales Pitch for Russia, India

Lenovo Group Ltd. is notching gains in emerging markets, picking up market share in such places as Russia and India, where the Chinese company can use experience gained at home to woo lower-income customers.

The world’s fourth-largest personal-computer company by volume is tailoring its approach in emerging markets to first-time buyers, who account for a larger chunk of sales in such areas than they do in more-developed markets, Chen Shaopeng, senior vice president of Lenovo’s emerging-markets business, said in an interview.

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