Fun With Mobile Stats: Holiday Edition
By themselves, end-of-the-year stats can be kind of boring, so I decided to take two such compilations and create one of those mashups all the kids are talking about.
Both Zillow and eBay offered up some mobile facts and figures on Wednesday, and it turns out one of the companies saw its biggest ever mobile usage on the Christmas and the day after Christmas.
And if you guessed it was from all of those people putting up their unwanted presents on eBay, you are completely, 100 percent…wrong. Dec. 25 and 26 saw record mobile traffic to Zillow.
In general, mobile traffic to the real-estate site surges whenever people are out of the office. During the average weekday, Zillow says that only about 15 percent of traffic comes from mobile devices. On a typical weekend, anywhere from one-fifth to one quarter of Zillow’s traffic is from phones. On Thanksgiving, that figure reached 30 percent, while Christmas Day saw a record number of visits to the mobile site, with phones accounting for a third of all Zillow’s traffic.
As for eBay, it said Dec. 12 was its busiest mobile sales day ever, with the number of transactions well more than double that of the busiest day of 2009. That marked two years in a row that the second Sunday in December was the busiest eBay shopping day.
For those who want to slice eBay’s mobile business in all sorts of ways, the company has posted an interactive graphic with all sorts of fun facts. For instance, auto parts represented 15 percent of mobile sales in Germany as compared with only 8 percent in the U.S.