Shocker: Top Online Purchases of 2010 Don't Involve Justin Bieber!

Justin Bieber’s fans must have been satisfied with watching him for free in 2010.

Because despite the pop star’s domination of both YouTube and Facebook’s charts this year, his popularity did not translate into dollars spent on Amazon or eBay.

The leading picks for eBay’s top-shopped and pop-culture obsessions of 2010 were: The iPhone 4, Barbie, military jackets, Hot Wheels and the iPad.

EBay said that in the U.S. there were 1.63 million items sold related to the iPhone 4, and 631,399 iPad-related items sold.

We also asked Amazon to cull its list of bestsellers to see what was trending among consumers in 2010.

It found that while the top-selling electronic gadget on Amazon was clearly the Kindle (the Wi-Fi model, to be exact), the top computer sold was the 13.3-inch MacBook Pro. The top-selling phone was AT&T’s Samsung Captivate (yes, Android!).

Finally, the other standout result was that not everyone got what they wished for.

In other words, the top-selling items did not always synch up with the most-wished-for items stored on Amazon’s Wish List. For instance, the top computer wished for was Apple’s iPad. (Still, when Amazon announced earlier this week that the third-generation Kindle is now the best-selling product in history, CEO Jeff Bezos insisted that the Kindle and iPad serve different niches, and therefore don’t compete. Maybe it helps when the Kindle is considered an electronic, and the iPad a computer).

Most-Wished-for Items of 2010:

Top-Selling Items of 2010:


Latest Video

View all videos »

Search »

I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo