App Watch: Tech Conferences Take Step to Going Paperless

Despite years of talk about a paperless society, nothing weighs you down with booklets and flyers like attending a technology conference.

But at the Consumer Electronics Show in Las Vegas, conferencegoers are able to say “thanks, but no thanks” to the thick booklet of information and instead rely on their iPhone.

Following a similar app last year, CES has released a free official application, called “Follow Me,” for the iPhone. It’s primarily designed to help users find their way around the massive show, as well as manage their schedule and connect with exhibitors. Users can see a map of the show floor and read Twitter posts being sent by the crowd, among other things. And for attendees who don’t have an iPhone, there’s a companion Web version that’s been formatted for any other smartphones and has the same basic functionality.

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