Netflix Button Coming to Remote Controls

As televisions go the way of smartphones and get loaded up with apps, Netflix Inc. is staking its claim on an important place–the remote control.

The movie-rental company has struck deals with makers of TVs and DVD players to put a one-click “Netflix” button on remotes starting this spring, Netflix said Tuesday. Such a button would make it easier for people to go straight to their Netflix account, rather than clicking through other menus, which take time and could potentially distract the viewer.

“We’ve always regarded ubiquity on devices as our strategy, and we want to be present there as simply and visibly as possible,” said Netflix spokesman Steve Swasey in an interview with Digits.

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