Peter Kafka

Recent Posts by Peter Kafka

Yet More Money for Ad Tech: Turn Raises $20 Million

A lot of smart people think there’s already too much money jammed into advertising technology start-ups, but more keeps coming, anyway. The latest infusion is a $20 million funding round for Turn Inc., a “demand-side platform” that’s supposed to help advertisers buy lots of display advertising inventory. Turn has raised $57 million to date, which means any exit is going to have to be very big to make investors happy. Reminder: Google bought DSP Invite Media for $81 million last year. And Microsoft, another potential acquirer, has thrown its weight behind rival DSP AppNexus.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus