Ina Fried

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Cricket Wireless’s All-You-Can-Eat Music Plan Stumbles on Way to the Buffet

Cricket Wireless had hoped to use the Consumer Electronics Show as the ideal backdrop to launch its unlimited music plan, which bundles all-you-can-download music into the cost of a monthly cellphone bill.

However, even with the masses descending upon Las Vegas this week, Cricket has decided to delay the Muve music service and the launch of its first Muve-compatible phone.

Cricket had hoped to launch service in Las Vegas this week along with a number of other markets later this month.

Under its revised time frame, Cricket plans to launch the service in Las Vegas later this month, add nine more cities in February and roll it out to the rest of its markets this spring.

Although all the necessary licensing is in place, Cricket spokesman Greg Lund said that the company needed the extra time to ensure all of the software bugs were ironed out before it started asking customers to pay for the service.

“It’s got to be just perfect,” Lund told Mobilized in an interview at CES in Las Vegas.


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