Peter Kafka

Recent Posts by Peter Kafka

How to Steal Any Movie You Want on the Web: Wall Street Gets a How-To Guide

It’s easier than ever to download any movie or TV show you want on the Web, for free. Just ask Rich Greenfield. Or better yet, let the Wall Street analyst show you, via a helpful four-minute video embedded at the bottom of this post.

And if you don’t want to invest that much time, here’s the super-short version: Head to a pirate review site like Scenesource, look for any movie you want and then look in the comments for links to cloud-based storage lockers where you can grab a copy of the movie, for free.

You may have to try a couple of links, because they eventually get shut down, but it should still be very easy–and more comfortable for mainstream users than dealing with BitTorrent software, which has been the preferred piracy method for some time.

Greenfield’s larger point (registration required) is that the rise of Internet-connected TVs–look around this year’s Consumer Electronics Show and you’ll realize that the next set you buy will almost certainly have a Web connection, whether you want it or not–and cheap bandwidth is going to create a giant headache for big media.

Big media and technology companies can try to fight it with legal and mechanical tactics, or half-steps like UltraViolet, the “everybody but Apple” coalition. But the best long-term answer is to make media consumption incredibly cheap, and incredibly easy, so that it’s more convenient for mainstream users to get it legally than to go through the pirate sites.

That’s an incredibly hard thing to do, because it involves trading big, existing revenue streams for smaller ones down the line. But not doing it can be even more costly: Ask the music labels.


comments so far. Add yours.

  • Anonymous

    The dinosaur media companies are confused by “Free” media. There are two types of “Free.” Free as in “Free Speech” and free as in “Free Beer.” The success of iTunes proves that if you make your media available freely (but not for free) you will do well. If you try to lock out the pirates and control your distribution then you make everyone pirates, even the people who would have been happy to pay.

  • Anonymous

    its partly true, but there is another thing: the media content is not very well adapted to the digital age yet, they still have the same strategies of the vhs era, im not against dvd or bluray but, they could give us the option to watch the movie officially the first day it comes to theater by selling their dvd and bluray copies at a introductory price, and after a month or 2 cut down a little, just like the appstore business model.

  • http://pulse.yahoo.com/_SJZL4SUCNZZH5XNP4FDOXLGAUE Jeen Roin

    Thank you for you advice, but i wanna know is not as a piracy??if i got a new movie free from internet,i may never seen on show or never buy the original DVD.
    But if it for oldest collection i think it will good
    Anyway thank you for your informative post.

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I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.

— Ashton Kutcher’s investing philosophy