Ina Fried

Recent Posts by Ina Fried

Exploring iStuff at CES With Mobilized (Video)

With a little time left at the end of the Consumer Electronics Show, I finally had a break from private meetings, press conferences and onstage interviews. I used the time on Saturday morning to briefly tour a section of the massive show floor.

Given that I only had about an hour for my grand tour, I decided, in true Vegas style, to explore the first thing that came to me when I entered the show floor. Fortunately, since I cover mobile stuff, that turned out to be the iLounge-sponsored Apple area. It took me back to my early days of covering MacWorld Expo, back when it was an event Apple attended.

Some of the vendors were names I recognized, like Speck and Griffin and Mophie–companies that I had covered since their early days, companies that I had watched transformed from start-ups to serious players amid the explosion in the market for companion products to the iPod and, later, the iPhone.

There were also plenty of companies that I had never heard of, eager to find global distribution for ideas ranging from an iPod speaker resembling a gramophone to stickers that make the back of an iPad appear to be etched with a portrait of Barack Obama, Steve Jobs or Bill Gates, among other famous faces.

There were also T-shirts, headphones, keyboard attachments and even a booth with a representative of the Electronic Frontier Foundation.

My only purchase of the day came after I had left the show entirely, though. With some urging from BoomTown’s Kara Swisher, I splurged on Pinball Magic, an accessory that transforms an iPod Touch or iPhone into a pinball machine, which was on clearance for $25 at the Brookstone store in the Las Vegas airport.

Here’s a video look at some of what I found.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik