Kara Swisher

Recent Posts by Kara Swisher

Nike Digital Sport's Stefan Olander Talks About Its Digital Marathon

While BoomTown was running around the endless floors of the Consumer Electronics Show in Las Vegas last week, I jogged right over to the folks at Nike, to see their new Nike+ SportWatch GPS.

The device is yet another step in Nike’s long march to try to digitize the running experience.

Nike put sweat into its digital efforts in 2006 with its wireless in-shoe sensor, which communicates with an Apple iPod.

Since then, it has moved on to its popular iPhone and iPod app, as well as an earlier watch called the Nike+ SportBand.

Now, in partnership with TomTom, it is upping the game with the new watch, which sends even more information back to the app and also its Nike+ Web site.

Nike is hoping to turn that destination, which has about four million members now, into a kind of inspirational social experience for runners of all levels.

The watch is part of that, of course, chronicling geo-location information and also a wide range of performance stats, such as time, pace, distance and calories.

Here’s my video interview with Stefan Olander, VP of Digital Sport at Nike in which we talk about it all:

Latest Video

View all videos »

Search »

Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus