SurveyMonkey Acquires Minority Stake In Clicktools

SurveyMonkey, which conducts surveys online, has acquired 49.9 percent interest in Clicktools for an undisclosed sum. Clicktools is a U.K.-based survey provider on Salesforce.com’s AppExchange. Together, the two will design cloud-based survey tools for Salesforce’s platform. The acquisition was financed in part by a $100 million debt financing closed in November. SurveyMonkey said it continues to look for additional acquisitions and partnerships.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web