Facebook Users Can Sign Up to Get Missing-Children Alerts
Facebook users can now volunteer to get notifications on the service when children go missing in their U.S. state. A set of Amber Alert pages launched on the site today as part of a partnership between the service and the National Center for Missing and Exploited Children and the Department of Justice. Users who “like” the pages will get alerts from them in their news feeds.
The Amber Alert program has helped find 525 abducted children in the past 15 years. Its methods of communication include radio, television, digital billboards and text messaging. The idea of adding Facebook is to spread notifications to more people and more quickly in the crucial hours after a child is abducted.
You can find a directory of the Facebook Amber Alert pages here (it looks like there was a previous independently developed Facebook application of the same name that is still leading search results, for the time being). Facebook is also contributing 50 million advertising impressions to promote the program.
Please see the disclosure about Facebook in my ethics statement.