T-Mobile to Verizon: Congrats on the iPhone. Now We’ll Make Fun of You Too.
For the last couple of months, T-Mobile has been pushing hard with an ad campaign that makes fun of AT&T’s network as a way to try to blunt the impact of not having an iPhone of its own. With Verizon now getting the iPhone too, T-Mobile has decided it will go after that carrier as well.
In ads set to start in the next week or so, T-Mobile again tries to paint both its competitors’ networks as slow by comparison, suggesting that the iPhone will run slow on either Verizon or AT&T.
The ad features two identical guys in suits, one with a Verizon red tie and the other with an AT&T blue one, along with the iPhone guy and the T-mobile spokeswoman. The woman asks the iPhone guy whether there is much of a difference between the two networks. “Nope, I’m pretty much slow on either one,” he replies.
What do you think, are the ads still clever or beginning to sound a bit desperate?
Meanwhile, Motorola goes positive in this ad for the Atrix phone it introduced at CES: