Ina Fried

Recent Posts by Ina Fried

T-Mobile to Verizon: Congrats on the iPhone. Now We’ll Make Fun of You Too.

For the last couple of months, T-Mobile has been pushing hard with an ad campaign that makes fun of AT&T’s network as a way to try to blunt the impact of not having an iPhone of its own. With Verizon now getting the iPhone too, T-Mobile has decided it will go after that carrier as well.

In ads set to start in the next week or so, T-Mobile again tries to paint both its competitors’ networks as slow by comparison, suggesting that the iPhone will run slow on either Verizon or AT&T.

The ad features two identical guys in suits, one with a Verizon red tie and the other with an AT&T blue one, along with the iPhone guy and the T-mobile spokeswoman. The woman asks the iPhone guy whether there is much of a difference between the two networks. “Nope, I’m pretty much slow on either one,” he replies.

What do you think, are the ads still clever or beginning to sound a bit desperate?

Meanwhile, Motorola goes positive in this ad for the Atrix phone it introduced at CES:


Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik