Ina Fried

Recent Posts by Ina Fried

T-Mobile to Verizon: Congrats on the iPhone. Now We’ll Make Fun of You Too.

For the last couple of months, T-Mobile has been pushing hard with an ad campaign that makes fun of AT&T’s network as a way to try to blunt the impact of not having an iPhone of its own. With Verizon now getting the iPhone too, T-Mobile has decided it will go after that carrier as well.

In ads set to start in the next week or so, T-Mobile again tries to paint both its competitors’ networks as slow by comparison, suggesting that the iPhone will run slow on either Verizon or AT&T.

The ad features two identical guys in suits, one with a Verizon red tie and the other with an AT&T blue one, along with the iPhone guy and the T-mobile spokeswoman. The woman asks the iPhone guy whether there is much of a difference between the two networks. “Nope, I’m pretty much slow on either one,” he replies.

What do you think, are the ads still clever or beginning to sound a bit desperate?

Meanwhile, Motorola goes positive in this ad for the Atrix phone it introduced at CES:


Latest Video

View all videos »

Search »

When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post