Ina Fried

Recent Posts by Ina Fried

T-Mobile to Verizon: Congrats on the iPhone. Now We’ll Make Fun of You Too.

For the last couple of months, T-Mobile has been pushing hard with an ad campaign that makes fun of AT&T’s network as a way to try to blunt the impact of not having an iPhone of its own. With Verizon now getting the iPhone too, T-Mobile has decided it will go after that carrier as well.

In ads set to start in the next week or so, T-Mobile again tries to paint both its competitors’ networks as slow by comparison, suggesting that the iPhone will run slow on either Verizon or AT&T.

The ad features two identical guys in suits, one with a Verizon red tie and the other with an AT&T blue one, along with the iPhone guy and the T-mobile spokeswoman. The woman asks the iPhone guy whether there is much of a difference between the two networks. “Nope, I’m pretty much slow on either one,” he replies.

What do you think, are the ads still clever or beginning to sound a bit desperate?

Meanwhile, Motorola goes positive in this ad for the Atrix phone it introduced at CES:


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald