Peter Kafka

Recent Posts by Peter Kafka

Waiting for the $80 Kindle? Hang On Till 2013

Since Amazon refuses to say how many Kindles it sells, observers keep making educated guesses: Barclays now thinks the e-commerce giant moved 7.1 million e-readers last year. That’s a bit less than the 8 million estimate that Bloomberg reported in December, but no matter what the number is, it’s a lot of Kindles. Barclays think Amazon will keep selling more, despite (and perhaps because of) competition from Apple, while dropping prices of the devices. By 2013, it predicts the average price of the e-reader will drop to $79.


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