Peter Kafka

Recent Posts by Peter Kafka

Google Time! Here's What to Look for During Earnings

Time to take the pulse of the Web ad business, courtesy of Google’s quarterly report. No surprise: Wall Street thinks it’s going to be very good!

The street is looking for revenue to jump more than 20 percent, and profits to grow at just a slightly smaller pace. If you’re a bottom-line person, the consensus calls for net revenue of $6.05 billion and earnings of $8.07 a share (or more–some “consensus” numbers I’ve seen go as high as $6.06 billion and $8.09 a share).

Those numbers reflect the strength of Google’s core search business, but as usual, Wall Street would also like to hear about mobile, video and display ads.

And, as usual, it shouldn’t expect much: Last quarter Google made a big point about unveiling a few limited metrics for those businesses. But they were…limited.

Still, it’s always worth listening to Google’s call, which I’ll be doing this afternoon. Check back then for a link to live coverage.

And who knows, the Google guys might tip their hand! Last quarter, analysts asked what the company thought about daily deal sites like Groupon, and product SVP Jonathan Rosenberg allowed that the industry was “a very exciting and hot space.” Turns out it was $6 billion–but not more–worth of exciting!

And as always, here’s the helpful “cheat sheet” that Citigroup’s Mark Mahaney thoughtfully provides. Click to enlarge:

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus