Who Will Benefit from Mobile Number Portability?

Starting Thursday, mobile phone users across India will be able to switch telecom operator or mobile technology without changing phone number.

MNP actually first reached the Indian consumers last November. But that was just for users in the Haryana area – now the service is available to the over 600 million mobile phone users across the country.

Switching from one network to another (while keeping the same number) is pretty straightforward: All customers have to do is send an SMS with their mobile number to 1900 (SMS PORT 1900) to get their unique porting code. After this, the process is essentially the same as getting a new connection.

Network providers are eager to lure customers from rival companies but also fearful of losing their own.

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